Generalist Agencies
Cost You Twice.

Most marketing agencies serve thirty industries at once. Yours just happens to be one of them. That structure works fine for plumbers and dentists. It falls apart fast for shops selling four-figure ceramic packages, full-front PPF, and high-performance window film. The buyer is more sophisticated. The product is harder to explain. The margin on a missed lead is brutal.

When a generalist writes "long-lasting paint protection" instead of "10-year ceramic with a hydrophobic topcoat," the wrong customers click. Tire-kickers request a quote, ghost when they see the price, and burn through your ad budget before a serious buyer ever sees the offer. The agency reports good vanity metrics. Your booking calendar tells a different story. That is the first cost.

We only work with PPF, ceramic, tint, and detailing shops. That single decision is the entire reason this works. We already know your competitors, which platforms convert for which service, what creative your buyers respond to, and which leads are people pricing a Saturday weekend wash versus people who already decided to coat their new GR Corolla. You skip the six-month onboarding tax every generalist agency builds into the relationship. That is the second cost.

The work itself is unglamorous: research the local market, audit competitor ads, build the offer, launch, measure, iterate. What changes is the starting line. We are not learning your industry on your dollar.

The Person Actually Running Your Account

Haydar Ali Alsaffar

Founder & Lead Strategist

I started Mobile Leads Marketing because I kept seeing the same thing happen to shops in my city: great installers, premium work, and a marketing presence that completely failed to communicate it. Generic agencies were running their ads with stock car photos and captions that didn't even use the right product names.

My background is in digital marketing: paid social, Google Ads, and local SEO. I'm also someone who spends weekends on his own car. That overlap is the entire point of this agency. When I write ad copy for a ceramic coating package, I know what makes a 9H rating different from a graphene-infused topcoat. When I plan a PPF campaign, I know which vehicles get full-front wraps versus track packs.

Every account I take on, I'm the one running it. No junior account manager, no offshore team writing your captions. If you book a call with us, you're talking to me.

Based InSan Antonio, Texas
FocusPPF · Ceramic · Tint · Detailing
ContactEmail · Instagram

Questions Shop Owners Ask Us Most

If you're weighing whether to bring on outside help, these are the questions worth getting straight answers to first.

What's the difference between a marketing retainer and a one-time website build?

A one-time website build is a fixed-scope project. We design the site, hand it over, and you own it. Our Foundation Package adds light monthly upkeep (Google Business Profile posts, accuracy updates, hosting, minor edits) so the site keeps producing leads instead of going stale.

A marketing retainer goes further. We actively run ad campaigns, build creative, manage your local SEO, and report on results every month. Most shops outgrow a website-only setup once they want to control how many leads come in each month.

How much does running the ads cost?

Ad spend is paid directly to Meta or Google, not to us. We bill our management fee separately. For a typical PPF or ceramic coating shop, here is what we usually see at three common budget levels:

$500 to $1,000 per month

Best for testing a new offer or warming up an audience in a small market. Tends to produce 8 to 20 qualified leads with a cost per booked job in the $80 to $150 range for high-ticket packages.

$1,000 to $2,500 per month

The sweet spot for most independent shops. Lets us run Meta and Google in parallel, retarget warm traffic, and refresh creative monthly. Expect 25 to 60 qualified leads with a more reliable cost per booked job in the $50 to $100 range.

$2,500 to $5,000+ per month

For shops in larger metros or operators scaling a second bay. Adds capacity for video production, broader Google Ads coverage, and aggressive retargeting. Expect 60 to 150+ qualified leads.

Numbers vary by market, season, and how strong your offer is. Spend less and you compete on volume. Spend more and you compete on lead quality.

Do you work with shops outside San Antonio?

Yes. We're based in San Antonio, Texas, but everything we do (ad management, SEO, websites, GBP) is delivered remotely, so location doesn't matter. We currently work with PPF, ceramic coating, tinting, and detailing shops across the United States.

How long does it take to see results from automotive shop advertising?

Paid ads (Meta and Google) typically produce the first qualified leads within the first 1 to 2 weeks of launch, with the campaign moving into a steady-state cost-per-lead by week 4 to 6 as the algorithm learns your audience.

Local SEO and Google Business Profile improvements compound more slowly. Expect meaningful map-pack movement in 60 to 90 days. Anyone promising same-week SEO results is selling something else.

What is the Instant Quote Widget and how does it work?

It's a custom-built pricing calculator embedded on your shop's website. A visitor selects their vehicle (sedan, SUV, truck) and the service they want (PPF, ceramic, tint, etc.), sees an instant price range, and is asked for their name and phone number to reveal the full quote. The shop gets the lead the moment they submit, before they have time to shop your competitors.

It removes the dead-air gap that kills "request a quote" forms. More about the widget →

Book a free strategy call.

15 minutes, no pitch, no pressure. We'll look at where your shop is now and tell you exactly what would move the needle.

Book a Free Call